Nature's Playbook

Nature's Playbook

October Issue #4: How Nature Became a $1 Trillion Industry

Connie Blumenthal's avatar
Connie Blumenthal
Oct 23, 2025
∙ Paid

The outdoor recreation industry is a major economic force. From gear manufacturing to travel and lodging, it touches countless businesses, communities, and workers. But scale brings both opportunity and risk, especially around who gets to participate. Economic growth can open doors, but it can also create barriers.

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