Nature's Playbook

Nature's Playbook

More Than Metrics

Why we put mission, relationships, and real experiences above the numbers

Gen Leggett's avatar
Gen Leggett
Sep 12, 2025
∙ Paid

As a woman-owned business, we’ve learned a lot these past five years—and we’re still learning every day.

One of the most important lessons? The people you build with matter. In the early days, we worked with developers who were talented—but their background was in healthcare systems, not outdoor platforms. We outgrew that fit sooner than expected. It was…

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